Went our clients are getting an online shop built
they often ask why we recommend PayPal, because it is the primary method
we use and recommend for online sales.
Well lets look at the
Direct link to your bank
While this method is
dependent on the bank itself, each bank is different and has different
requirements. Some require a great deal of information from you in order
to set this up, and the development fees are often very high to integrate
it into a shopping cart. Most banks will also not give you protection against
fraudulent sales, let alone customer protection.
Cost wise, when you add development cost, account costs and monthly fee this is often the most expensive option, (depending on your bank).
While there are always new companies opening up that offer
a similar service, the difference soon becomes clear, the information they require
to start the account and get you up and running is extensive, and again they rarely
offer customer and seller protection.
Their charges are also usually more expensive than PayPal.
Capture Credit Card Details Option
There are still other options out there, including capturing the credit card
information and manually processing it, we strongly advise against this method.
Firstly this puts all of the responsibility on the site owner, you are now
responsible for the data and its security. Second, mistakes happen, so manually
processing the transaction can be troublesome and can cause issues. Finally,
there is no automation with this method, so it increases the amount of work you
have to do.
Benefits of PayPal
PayPal offers security that others do not for both
the seller and buyer.
It works, first time every time.
PayPal's security is excellent, they also demand the same from site developers.
Your customers do not have to be PayPal members
to use it.
Our systems and most other systems are already built to cater for PayPal, so no additional development costs
Its easy to use
Cost wise it is comparable to the alternatives and in most cases cheaper.
Familiarity, the most used online market place is Ebay, and it uses PayPal as its primary payment processor, so your customers are more than likely already used to using it.
Finally, this is ultimately up to the site owner as to what way to go with online credit card processing, just be sure to check out all of the options before making a decision.